Built on Story,
Proven by Reach
Strategic Ag Storyteller
Let’s tell the kind of ag stories people lean in to hear.
HI, I’M KATY.
I shape stories that sound like home.
My work lives at the intersection of creative intuition and measurable growth, ensuring stories remain authentic while audiences scale.
BRAND NARRATIVE ALIGNMENT ACROSS PLATFORMS
LONG-FORM VIDEO AND STORYBOARDING STRATEGY
PODCAST DEVELOPMENT & DISTRIBUTION
EMAIL MARKETING AND CRM MANAGEMENT
CROSS-CHANNEL CONTENT LEADERSHIP AND ANALYTICS-INFORMED DECISION MAKING
about
I’ve spent my career working inside agriculture and western industries, from associations and manufacturers to startups and entrepreneurial brands. I respect the craft of videographers, designers, and storytellers who know when to push and when to pull back.
Recently married and entering a new personal chapter, I’m intentionally building work that reflects long-term alignment, creative integrity, and commitment to this industry and its people.
i just got married in november!
I LOVE TO COOK, TRAVEL AND ATTEND YOUTH LIVESTOCK SHOWS.
i also love to craft Executive-level storytelling across video, podcasting, print, email and digital campaigns.
podcast management and reach
End-to-end show management from scheduling guests to editing episodes and distributing vertical clips across platforms. I treat podcasts as living workhorses that pull traffic into the broader brand ecosystem.
As the podcast and storytelling content matured, Facebook emerged as a key place where those stories traveled farthest. Long-form episodes, paired with short, well-timed clips, helped introduce new audiences to the brand and consistently brought people back into the ecosystem. Over the past year, this strategy generated multi-million-view reach and strong engagement tied directly to narrative content.
youtube strategy
Owned-channel growth built through thumbnails, pacing, SEO, and audience-first framing.
grew 4K+ subscribers on LiveAg YouTube in one year
Created and launched LiveAg Originals, leading the strategic vision, narrative framework, and audience-first promotion of the series from concept to execution.
YouTube performance improved through deliberate strategy rather than volume. By aligning content research, narrative consistency, and cross-platform promotion, I helped scale the channel using a blend of long-form episodes and short-form campaign clips. This resulted in 650,878 views, 10.2K watch hours, and 4,000+ subscribers in 2025, with continued real-time engagement.
CREATIVE Ideas, Real Impact.
CREATIVE Ideas, Real Impact.
Storytelling should be felt, but it should also perform. My work is built to earn attention, hold it, and convert it into long-term audience trust.
in 2025, i lead strategies which
Reached 1.75 million people on Facebook in the past year
Consistently generated 10K–100K+ views across short-form video reels
Drove 150,000+ annual website visits through integrated storytelling
Built multi-platform audiences from zero across YouTube, email, and social channels
I approach storytelling as a system, not a series of posts. The goal isn’t volume. It’s clarity, consistency, and trust.
I prioritize:
Narrative consistency over short-term virality
Owned channels over platform dependency
Systems that support scale without sacrificing voice
Modern tools, including AI-assisted research and outlining, help me move faster and think more clearly, but taste, restraint, and cultural fluency guide every final decision.
print projects
print design is my bread and butter. its the foundation of my skillset and something I truly enjoy
CLICK EACH COVER TO FLIP THROUGH THE ISSUE
I LOVE INCORPORATING MY OWN PHOTOGRAPHY WHEREVER POSSIBLE
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HAND DRAWN ILLUSTRATION
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SMALL BUSINESS LOGO DESIGN
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SMALL BUSINESS LOGO DESIGN
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HAND DRAWN ILLUSTRATION
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SMALL BUSINESS LOGO DESIGN
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HAND DRAWN ILLUSTRATION
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SMALL BUSINESS LOGO DESIGN
Campaign Consistency
Strong brands are built through repetition done well. I focus on maintaining consistency across campaigns so every touchpoint feels connected, recognizable, and intentional.
From postcards, print ads, banner placements, and email layouts to merchandise and event materials, each piece should feel like it belongs to the same story. When visual language and messaging stay aligned, audiences build trust without having to think about it.
Paid Distribution & partner Strategy
I treat paid media and external partners as extensions of the storytelling system, not siloed functions. I’ve worked closely with creative agencies, SEO partners, paid media teams, and freelance specialists, aligning them around a shared narrative, campaign goals, and performance expectations.
Rather than managing channels in isolation, I focus on orchestration: ensuring messaging stays consistent, timelines stay aligned, and investment decisions support both immediate reach and long-term brand growth. I’m comfortable coordinating multiple partners at once, translating creative vision into clear direction, and making thoughtful decisions about when to amplify, test, or pull back based on performance and budget realities.
